If you've experienced business long enough, you understand gaining new business is important to the growth of your company. In some industry's new blood is the lifeblood of the business and without it, you die. If you need to reach your full potential in your venture, then you have to have ongoing marketing strategies that may grow your business each year.
A lot of Award Shop owners desire to develop corporate business and gain them as a normal account. After all, who wouldn't want a nice repeat account with a corporation like, American Airlines or Wendy's? Gaining these type of monthly accounts can boost your business and may also be used to secure other accounts aswell.
Think about this... you have an engraving business and you also supply numerous products from plaques, trophies, badges, pens, etc... and you want to develop a merchant account together with your local McDonald's. You might or may not know the dog owner, manager or anyone employed there on an individual basis at this time. However, once you do introduce yourself as well as your line of business, anticipate to hand the "decision maker" an impressive item. Not just a simple business card with your contact info, give them something that may cause them to remember you.
Here's the idea... A lot of people enjoy receiving a thing that has been personalized for them, something with their name onto it. You as an engraver have a variety of items you can engrave and present to the manager as gift, introducing your organization. Another impressive look would be to have their logo design or corporate insignia engraved on the piece as well. phenolic tags suggest creating a "sample" of what you will like to do for them monthly and plant the idea to allow them to present a worker of the Month award.
Present the owner (or manager) with a 7x9 designer plaque that has their corporate logo and name engraved onto it, along with wording that best describes the appreciation award. If you don't now have their logo on file, it is possible to obtain it quite easily by searching the net for logos & clip art online. Additionally, create for them a name badge that also has their name and logo onto it. Plan to leave these items behind as a free sample, demonstrating your services and products.
Another nifty thing to do is show them a big perpetual plaque. Something around a 10x13 with a nice brass header plate which has their corporate logo engraved large. If you own a laser engraver, laser their logo on black brass and present it on a walnut board. Also, double plate the header with an additional little bit of gold brass and it will cause the engraved logo to stick out more on the brass plate.
Having a worker of the Month award is ideal for showing appreciation to workers who do their job well. This will create an ongoing month-to-month award program that may enable you to show off many other products you have available for them. Consider Mike's Trophies , if you are the main one doing their awards and then they want a banner for a particular promotion, they will call you. It's your organization that is on the forefront of their mind, due to them calling or seeing you every month for their Employee of the Month awards. Including getting additional nametags made for new employees that are hired each week, month or quarter.
Establishing this kind of account will enable you to generate more accounts exactly like it. Imagine likely to other establishments with exactly the same idea and adding the truth that you already do it for McDonald's, Wendy's, etc... Thus giving you more clout and in turn builds your corporate business faster.
Using these kind of suggestions to "get your foot in the door" is sure to capture new business for your award shop and continue steadily to grow your business.