If you've been in business long enough, you know gaining new business is essential to the growth of your company. In a few industry's new blood is the lifeblood of the business enterprise and without it, you die. If you need to achieve your full potential in your venture, you then have to have ongoing marketing strategies that may grow your business every year.
A lot of Award Shop owners need to develop corporate business and gain them as a normal account. After all, who wouldn't want a good repeat account with a corporation like, American Airlines or Wendy's? Gaining these type of monthly accounts can boost your business and may also be used to secure other accounts as well.
Consider Mike's Trophies ... you have an engraving business and you supply numerous products from plaques, trophies, badges, pens, etc... and you want to develop an account with your local McDonald's. You may or might not know the owner, manager or anyone employed there on a personal basis at this time. However, when you do introduce yourself and your line of business, be prepared to hand the "decision maker" an extraordinary item. Not just a simple business card together with your contact info, provide them with something that may cause them to remember you.
Here's the idea... A lot of people enjoy receiving something that has been personalized for them, something with their name on it. You being an engraver have all sorts of items you can engrave and present to the manager as gift, introducing your business. Another impressive look is to have their logo design or corporate insignia engraved on the piece aswell. I suggest developing a "sample" of what you will prefer to do for them on a monthly basis and plant the theory to allow them to present an Employee of the Month award.
Present the dog owner (or manager) with a 7x9 designer plaque which has their corporate logo and name engraved on it, along with wording that best describes the appreciation award. If you do not now have their logo on file, you can obtain it quite easily by searching the net for logos & clip art online. Additionally, create for them a name badge that also has their name and logo onto it. Plan to leave these items behind as a free of charge sample, demonstrating your products and services.
Another nifty thing to do is show them a large perpetual plaque. Something around a 10x13 with a nice brass header plate that has their corporate logo engraved large. If you own a laser engraver, laser their logo on black brass and present it on a walnut board. Also, double plate the header having an additional little bit of gold brass and it'll cause the engraved logo to stand out more on the brass plate.
Having a worker of the Month award is ideal for showing appreciation to workers who do their job well. This will create an ongoing month-to-month award program which will enable you to showcase many other products you have available for them. Consider it, if you are the one doing their awards and they need a banner for a special promotion, they will call you. It's your company that's on the forefront of these mind, because of them calling or seeing you each month because of their Employee of the Month awards. Including getting additional nametags designed for new employees which are hired every week, month or quarter.
Establishing this kind of account will enable you to generate more accounts just like it. Imagine going to other establishments with exactly the same idea and adding the truth that you already take action for McDonald's, Wendy's, etc... This gives you more clout and subsequently builds your corporate business faster.
Using Click here for more info of ideas to "get your foot in the entranceway" is sure to capture new business for the award shop and continue to grow your business.